# ASO Guide — Articles

Canonical page: https://www.aso.guide/blog/

Practical App Store optimization guides for independent developers, starting with the fundamentals.

- [App Store Keyword Research: Build Your First Keyword List](https://www.aso.guide/blog/app-store-keyword-research/index.md): Find relevant App Store keywords, assess search intent and evidence, and build a prioritized shortlist with a practical worksheet for indie developers. Published 2026-09-15. By ASO Guide.
- [What Is ASO? A Practical Guide for App Store Developers](https://www.aso.guide/blog/what-is-aso/index.md): Learn how App Store optimization works, what affects discovery and conversion, and how to build a practical ASO plan for your iPhone, iPad or Mac app. Published 2026-09-07. By ASO Guide.